This episode of Sunny Side Up is all about the power of marketing – and the unique obstacles associated with it. As Chief Marketing Officer for Veracode, Elana has built her career on some key fundamentals, which she shares with Asher in this engaging conversation. If you’ve ever wondered how to become a CMO and what it takes to excel at the job, this is the podcast for you. Elana reveals tips and tricks for building a powerful marketing platform and making sure that everyone company-wide understands the value it brings. Marketing ROI may be hard to measure, but Elana will equip you with smart strategies for getting the message across, both inside your company and out in the marketplace.
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