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Episode 14 | B2B Content Marketing and its Changing Dynamics
Episode 14 | B2B Content Marketing and its Changing Dynamics
ratings:
Length:
21 minutes
Released:
Sep 19, 2018
Format:
Podcast episode
Description
A Chat with Anastasia Pavlova on B2B Content Marketing and its Changing Dynamics .
Anastasia Pavlova, (Former) Vice President of Marketing at Webgility talks about the current and evolving trends in B2B Content Marketing.
Key Takeaways from the episode:
When it comes to content marketing there’s a lot of noise out there. Everyone is now a content marketer, everyone has a blog, everyone is trying to communicate their message and it’s harder and harder to stand out. So you really need the right tools and you need the right skills to be able to break through the noise
We are now seeing a really big transition from inbound marketing or traditional demand generation where content really plays a big role transition to account-based marketing
Having shorter videos, shorter webinars is a trend we see happening right now
Anastasia Pavlova, (Former) Vice President of Marketing at Webgility talks about the current and evolving trends in B2B Content Marketing.
Key Takeaways from the episode:
When it comes to content marketing there’s a lot of noise out there. Everyone is now a content marketer, everyone has a blog, everyone is trying to communicate their message and it’s harder and harder to stand out. So you really need the right tools and you need the right skills to be able to break through the noise
We are now seeing a really big transition from inbound marketing or traditional demand generation where content really plays a big role transition to account-based marketing
Having shorter videos, shorter webinars is a trend we see happening right now
Released:
Sep 19, 2018
Format:
Podcast episode
Titles in the series (100)
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