Will building your personal brand help you to sell more books and courses or find you more clients as a writer? Personal branding is something that content creators should consider. I learned the hard way that building a brand isn't about spending hundreds of dollars on a fancy logo but is more about associating yourself with a specific topic or creating a name for yourself within a niche.In this episode, I chat with Pamela Wilson, who you may know from Copyblogger and her own business, Big Brand System. Pamela gives some insight into what it means to build a personal brand today. I was particularly interested in how personal branding can help you create digital products and services that others will want to buy.In this episode we discuss: Does guest posting still work The definition of personal brandingCreating a content strategySetting up a pre-offerBuilding an audienceThe value in creating a good lead magnetWhat to focus on as your online business growsResourcesCopybloggerBig Brand SystemSupport the show (https://www.patreon.com/becomeawritertoday)