22 min listen
Shifting the Customer Journey to Be Buyer First -- Natalie Marcotullio // Navattic
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Shifting the Customer Journey to Be Buyer First -- Natalie Marcotullio // Navattic
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
11 minutes
Released:
Nov 4, 2022
Format:
Podcast episode
Description
Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discusses shifting your customer's journey to being buyer-first. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 4, 2022
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth