17 min listen
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
10 minutes
Released:
Aug 22, 2023
Format:
Podcast episode
Description
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 22, 2023
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth