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    Using Data to Create Purposeful Content -- Chris Vitti // Knotch

    Using Data to Create Purposeful Content -- Chris Vitti // Knotch

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Using Data to Create Purposeful Content -- Chris Vitti // Knotch

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    17 minutes
    Released:
    Jan 21, 2020
    Format:
    Podcast episode

    Description

    Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how to use data to create purposeful content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jan 21, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.