20 min listen
The Value of Measurement in Marketing -- Chris Vitti // Knotch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Value of Measurement in Marketing -- Chris Vitti // Knotch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
21 minutes
Released:
Jan 22, 2020
Format:
Podcast episode
Description
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how you can measure the overall value of your content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 22, 2020
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth