Much like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source, which provides limited insights. In our Season 2 finale, Charlie Grinnell, CEO of RightMetric, talks to us about how to change this. As a digital marketing research firm, RightMetric provides audience and competitor insights to marketing strategists by drawing on external data. Charlie has worked in digital at Red Bull and Aritzia as well as in content production for clients like Nike and NBC Sports. Through his unique skillset which merges creative and analytical thinking, Charlie offers brands specific, targeted insights. In this episode, Charlie shares more about the work RightMetric does. He walks us through an example of using an external data point to help marketers become more effective at what they do. It's important to cast a wide net, work through trends, and then translate those into actionable steps. He sheds light on how humans, and not AIs, conduct the analytics to ensure tailored recommendations that include both quantitative and qualitative considerations.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.