Cheetah Digital is a marketing tech platform that has collected over 2 billion data entries for brands including Arsenal FC, Hilton, BBC, Citibank, Vodafone UK, and the Postcode Lottery, McDonald's, Pizza Hut UK, Godiva, Urban Outfitters. Richard Jones, CMO of Cheetah Digital, joins me on Tech Talks Daily in a conversation about why smaller enterprise-specific marketing technology and unified data model platforms provide far more benefits for customers than those from more prominent players. For more than 20 years, I have learned how Richard has worked in technology, specifically, building marketing technology for the likes of Adobe, Oracle, and how he has been a CMO integrating martech to deliver business results. We discuss the growth of customer engagement suites that ingest various kinds of data, batch data, streaming data, point of sale data, and weather data according to a businesses' requirements. We also talk about how companies can use machine learning and artificial intelligence to segment and analyze that data. Finally, we discuss why leveraging the same data model with the customer engagement data platform at its heart is key if you're building software from the ground up.