The role of PR, much like any role related to marketing or branding, is a continually evolving one. Talya Macedo, our guest today, has been there through its countless evolutions. As a creative strategist and PR practitioner in the global arts, fashion and entertainment industries, Talya’s work focuses on positioning brands as modern, forward-thinking, emotionally intelligent entities. With over a decade in the industry, her broad range of clients has included the UN, Sony Music Canada, and Sephora. In this episode, we touch both on high-level concepts, as well as actionable, practical insights.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.