70 min listen
Leading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina Fronda
Leading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina Fronda
ratings:
Length:
44 minutes
Released:
Jul 30, 2020
Format:
Podcast episode
Description
Today on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Jul 30, 2020
Format:
Podcast episode
Titles in the series (100)
Crafting Hits and Discovering Talent with Atlantic Records Senior Director of A&R, Brian Johnston: Veteran A&R's on making hits and finding talent by Music Business Podcast