In this episode of the Music Business Podcast, we sit down with International Marketing Manager at Columbia Records, Tori McCue. Tori’s past experience includes working for the media and touring divisions at Move Forward Music and on the digital marketing team at Def Jam Recordings (where she worked for Jeezy, Fabolous, Kaash Paige, etc.). Today, we discuss what it’s like bridging the gap between marketing campaigns domestically with their international counterparts, recent campaigns and how she approached them, how she’d spend an 100k marketing budget on breaking an artist in 2021, and more.As always, please leave a review and let us know what you think, follow us on Instagram @musicbusinesspodcast, and join our Patreon community at musicbusinesspodcast.com/community. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.