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DE&I | Carla Zakhem-Hassan (Citi)

DE&I | Carla Zakhem-Hassan (Citi)

FromThe CMO Podcast


DE&I | Carla Zakhem-Hassan (Citi)

FromThe CMO Podcast

ratings:
Length:
42 minutes
Released:
Oct 28, 2021
Format:
Podcast episode

Description

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi.In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway she was making at Citi to address the pay gap. Carla also talks about how her own upbringing as an immigrant and woman in corporate America helped inform her decision-making for DE&I initiatives. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 28, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.