"My number one rule of marketing is, don't be lame. I'd rather do nothing than be lame" Did you know that Chipotle ranks as one of the top first date destinations for Generation Z? (and not just due to the "Miley Burrito" viral episode on TikTok!) Or that Chipotle is on a mission to promote a more sustainable food system, and much more? In this episode of CMO Pulse, Chris Brandt, CMO of Chipotle, talks about the lessons he has learned building brands, keeping them top of mind and relevant for Gen Z, and his unique approach to social media, partnering with Influencers, and much more. Prior to leading the marketing team at Chipotle, Chris has held roles as EVP/Chief Brand Officer for Bloomin' Brands and Chief Brand Officer/Chief Marketing Officer for Taco Bell - and explains a lot about his career path, from his beginnings in the finance industry. Interviewed by Tania Yuki, Founder and CEO Shareablee