How do you feel when you hear the term “paid ads”?I’m guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. And the best part? Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!).Click >>PLAY<< to hear all of this and…[00:01:01] The value of being the same person offline and online.[00:01:47] Different strategies for business and content creation, and the importance of finding what works for each individual.[00:02:25] Billy Gene's strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.00:09:07] Our personal experiences with money and the value they place on it in their lives.[00:09:56] The importance of saying no to opportunities that don't align with their vision and how it can impact their personal lives.[00:10:44] Billy’s strategy of creating high-quality content and using paid ads to reach a larger audience and the importance of leveraging and amplifying content through advertising.[00:36:36] How digital marketing allows me to help people change their environment and improve their lives.[00:38:08] My strategy of providing valuable content for free to help people and build trust.[00:40:31] Billy’s success in selling a course for $31 and how it allowed her to reach a larger audience and make a significant impact.For complete show notes, visit: http://jasminestar.com/podcast/episode360Billy Gene is the founder and CEO of Billy Gene Is Marketing LLC. - A top-ranked agency & educational hub for digital advertising and customer acquisition. His personal ads have been seen over 1 Billion times across Facebook, Instagram, and YouTube. Billy has over 175,000 students in 75 countries, has worked with several of the largest franchises across the globe, and has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, SD Business Journal, and the Huffington Post. He has also key-noted or spoken on dozens of the most well-known stages in front of tens of thousands of people, was nominated for the San Diego Ernst & Young Entrepreneur of the Year Award, and ranked in 2019, 2020, & 2021's “Inc. 5000 Fastest-Growing Private Companies in America”.