Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost.    How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market.    One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood?    In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business.  Three Things You’ll Learn in This Episode    How to put your community in the center of your content As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?   Why Brian Weiss focuses on intentionally simple content Can we create effective community-driven content without video?   The strategy that took one agent from 500 to 8000 website visitors How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?   Guest Bio   Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one’s leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%. For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.