"I don't think it's a moment, I do think it is a movement that has now transitioned to a way of being and I'm hopeful that the audience holds all of us to the fire and does not let us go back" -EVP and Chief Marketing Officer, Kimberly Paige BET. With the 2021 BET Music Awards just around the corner on June 27th and fully embracing "live", a full brand identity relaunch about to kick off and many other exciting content initiatives on the horizon, there is a lot competing for attention. Kimberly discusses what's ahead for BET as a brand, and why BET exists as an organization - to support the Black community, be a pillar for diversity, and to continue to make content that reflects the lives and experiences of the audiences it serves. Kimberly also highlights BET's differentiated approach to social media, and how she and her team use social media channels and consumer intelligence to keep ahead of what's most important. Kimberly also offers leadership advice and lessons learned, which are invaluable for any existing or up-and-coming leader or entrepreneur.