In this episode of Shareablee's CMO Pulse series, we interview Matthew Pinzur, Vice President, Chief Marketing Officer for Jackson Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic in the South Florida region that he and his team serve, and the importance of fine-tuning your process and approach every single day, to prepare for the unexpected. In taking this approach, Matthew explains how he and his team earned the right to be agile and move quickly when a crisis actually struck. In this interview, Matthew also highlights the importance of taking a grassroots approach to community relations, when dealing with topics such as the Covid-19 vaccine and more. He explains that being close to the community is critical at all times, and that this is something to truly lean on when people are looking for trustworthy information in a public health crisis. Matthew recounts in vivid detail how he and his team became actively involved in enabling and scheduling on-the-ground vaccine appointments, and how being adaptable to the changing needs of his community was critical in supporting South Florida during this unprecedented time.