"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing" "When people used to say "it's an art and a science", usually that means they don't have an answer... the great thing about digital marketing now is how much of everything is measurable"