From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader following encompassing Tik Tok, digital ads, and connected TV.As she explains in this episode: “we're in a different place where we're planning and thinking through the whole shopper journey and we can have a connected experience for them.” Subscribe and listen to join the conversation.