TikTok now has a billion users, so what makes it stand out from Facebook, Instagram, Snapchat, and Twitter?To answer this I spoke with Aaron Goldman, Chief Marketing Officer of MediaOcean, a mission-critical platform for omnichannel advertising that connects brands, agencies, media, technology, and data. Aaron has been in the Marketing industry for over 20 years, including CMO roles at 4C, and Kenshoo, a leading enterprise marketing software company.Aaron was awarded the LinkedIn B2B thought leader of the year in 2020, and is also the author of “Everything I Know about Marketing I Learned from Google” .When he’s not busy Googling himself, Aaron is spending time with his wife and children, and spoke with me from Chicago.Aaron has a deep understanding not just what what makes TikTok so different to other social media platforms, but also how brands should approach this new medium.We covered a lot of ground includingWhat is TikTok?Why is TikTok so engaging?What is the secret to TikTok’s success?Viewing creators as partnersDo brands have a place on TikTok?The growth potential for TikTokComparing Facebook vs Instagram vs Snap vs TikTokHow easy is it to copy the TikTok format?Understanding the mindset of the user on each platformWhere does TikTok fit into the media landscape?Why TikTok is the most akin to TVThe strategic approach to TikTok for brandsMeasuring the impact of creators on TikTokThe social commerce opportunity for brands on TikTokWhen does entertainment become shopping?What is the future of advertising?The value exchange and the value of our own dataThe opportunity for TikTok to start afreshAaron’s experiment to sell his own data on eBayThe rise of digital agents that work for usAdTech and the role Mediaocean playsMediaocean’s partnership with TikTokWhat will advertising on social networks look like in 5 year’s time?Aaron’s virtual watercoolerThe move to a hybrid working modeTurning hybrid working into a competitive advantageEducating children about the healthy use of social media3 Actionable things to do today to better understand TikTokMore on AaronAaron on LinkedInAaron on TwitterMediacocean websiteYour Host: Actionable Futurist® & Chief Futurist Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereAndrew's upcoming book