In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty  and answer the question “What’s the Future of … Employee Communication?”A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored their groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders.He is now the CEO of Integral Communications Group, a consulting firm specializing in employee activation, as well as a masters-level lecturer on digital media and employee communications for Columbia University.We spoke to Ethan from New York where he lives and works.We discussed a range of topics relevant to companies of any size including:Why Ethan started an employee activation companyInternal vs External communicationsHarnessing your external networkEmployee Advocacy beyond: "Please retweet this"How do you measure employee engagement?Helping attract new talent to the firmUsing communication as a recruitment toolHow do you "activate" employees?Stop "interruption messaging"Culture and purposePersonal brand vs company brandRenting your brand to an organisationEminence vs advocacyShowing up with your networkDesign your value proposition to be network permeableGetting your digital tools readyWhat 3 things can you do next week to start an employee engagement program?1. Start talking with employees2. Reinspect the measures of our work3. Inspect your practice of iterationThe Agile ManifestoYour Host: Actionable Futurist® & Chief Futurist Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereAndrew's upcoming book