Why should business leaders pay attention to the creator economy? The latest episode of the WorkLab podcast features Daniel Roth, editor in chief at LinkedIn, who’s been tracking the power of creators’ content on the platform. Roth explains what the creator economy is and why it’s growing; CB Insights found that creator-focused companies reaped 188 percent more funding in the first half of 2021 than in all of 2020. Eyes are on creators, and Roth says that employers should embrace and encourage them. We also talk with Temi Ibisanmi, a media campaign manager at Microsoft, who shares the story of how he became a digital creator while maintaining a corporate job, and the positive effects it’s had on his career. WorkLab site and transcript of this episode The Creator Economy Explained: How Companies Are Transforming The Self-Monetization Boom - CB Insights Research Finding Sparks in Darkness: Radical creativity in the COVID-19 era Want to Improve Your Performance? Start with Your Mindset Listen and follow to other Microsoft podcasts at aka.ms/microsoft/podcasts