On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.On the show you'll learn: What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community marketing works for brands & how it differs from influencer marketingPlus, Toby provides his top tip/key takeaway for the audience.  For information regarding your data privacy, visit acast.com/privacy