Why the AdContrarian decided to end his weekly newsletter

The irony of Bob getting an award for best speaker at an AdTech conference

A surprising honour from Byron Sharp

The freedom that comes from being an independent

Bob’s most contrarian ever statement

The shocking amount of personal data gather about every person

How the marketing industry is complicit in on-line tracking and division in society

The issue of tracking and how we managed just fine beforehand

Why advertising works better when it isn’t personal

The primary role of advertising to create fame for the brand

System1 data to show the value of Fame building

Why most people don’t care about your banner ad

How targeting devalued creativity

Why AI will just lead us to more average creative work

The insanity of M&M’s withdrawing their characters in a moral stance

Why the industry isn’t taking the failures of adtech seriously

Explaining ‘programmatic poo’ and why it matters

The 40,000 websites your ad appears on

The 9 billions ads that suddenly disappeared

The important distinction between ad impressions and views

Why only 9% of people actual see a banner ad

What happens when we start media buying based on attention

The things your Gran could have told you about advertising

Why your audience aren’t ‘buying into the conversation’

Is my toilet paper pro Brexit?

The scale of ad fraud and why it isn’t news

Ad fraud is bigger than Coke or Nike

The scale of ad fraud funding criminal activity

Why low CPM’s drive the wrong behaviour in the digital world

How 3rd party data only predicted gender 46% of the time

Whether its time for legislation to fix the issues

The 3 things every marketer can do to help

What works in marketing doesn’t work in advertising

Introducing the Marketing Bottom and what most marketers don’t know

Why people buy what makes them feel good

How Fame, Feeling & Fluency predicts success

The one topic we should be talking about

The case for being silly and having more fun