Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the UK marketing charts. In this episode we share 5 behavioural science "nudges" and 5 marketing lessons that we've taken from our respective podcasts and careers.Links
Nudge podcast
Jon's LinkedIn
Jon's Twitter
Phill's LinkedIn
Phill's Twitter
Timestamps00:00 - Intro01:19 - How did Phill get into podcasting04:03 - Bonus Nudge - The Halo Effect06:29 - Nudge 5 - The Labour Illusion09:40 - Marketing Lesson 5 - The Power of Getting Fired13:25 - Nudge 4 - The Pratfall Effect19:26 - Marketing Lesson 4 - The Power of Purpose24:49 - Nudge 3 - The Curiosity Gap30:03 - Marketing Lesson 3 - Be Distinctive35:26 - Nudge 2 - Social Proof41:14 - Marketing Lesson 2 - The Power of Creativity45:10 - Nudge 1 - Fresh Start Date48:59 - Marketing Lesson 1 - The Power of Consistency