Les & Sarah’s big review of the year

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Les & Sarah’s big review of the year

FromUncensored CMO

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Length:

85 minutes

Released:

Jan 10, 2024

Format:

Podcast episode

Description

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs.

Released:

Jan 10, 2024

Format:

Podcast episode

Titles in the series (100)

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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How to stay positive during the crisis - Simon Dent & Ben Bidwell: I'm joined by founder of Dark Horses, Simon Dent, and The Naked Professor, Ben Bidwell, for a chat about mental health during the pandemic. Simon has had to deal with his agency and clients going through a huge drop in revenue and has enlisted the help of by Uncensored CMO
23 min listen
How Direct Line are marketing during Covid-19 - Mark Evans: Hear how Direct Line have managed to achieve their best employee engagement levels despite the crisis, how their 4 guiding principles are helping them make the right decisions for their customers and employees in uncertain times and why ‘wait and see’ is by Uncensored CMO
22 min listen
Why we buy what we buy - Richard Shotton by Uncensored CMO
51 min listen
How to punch above your weight - David Thomas, Commercial Director, Southampton FC: I speak with the Commercial Director of Southampton FC (my boyhood club) about what it takes to run a football club, especially during the pandemic. Along with a few football discussions, we also take a dive into how the club bounced back from one of the by Uncensored CMO
43 min listen
Achtung! How to create and sustain attention - Orlando Wood, System1: I'm very pleased to be joined by one of our guests from season two, Orlando Wood. I've invited him back on because Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online adv by Uncensored CMO
30 min listen
The case for influencers - Arron Shepherd: In this episode I catch up with Arron Shepherd co-founder of The Goat Agency, Europe’s fastest-growing agency, to find out how influencer marketing really works. He shares his personal story of what it’s like being an entrepreneur and puts forward a power by Uncensored CMO
68 min listen
Challenges of being a tech entrepreneur - Jess Butcher: In this episode, I speak to Jess Butcher, founder of Tick Done (previously co-founder of Blippar) about what it's like being a woman in tech, scaling a vc-backed tech business to $1b valuation and how she's going to make social media more humane in her la by Uncensored CMO
36 min listen
Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison: In this episode, I have got someone that most definitely lives up to the billing of "uncensored". Steve Harrison is the author of Can't Sell Won't Sell; Why adland has stopped selling and started saving the world. If you've listened to my podcast before, by Uncensored CMO
66 min listen
How to be a successful challenger - Adam Morgan: In this episode I meet Adam Morgan founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, tra by Uncensored CMO
56 min listen
Mark Ritson - The s**t, the pipe, and what to do with it: Living up to his billing as the most uncensored guest ever, marketing professor Mark Ritson joins Jon on the podcast. From why most CMOs are shit, why spending in a recession is required, to revealing why Jon got fired after a 6-month walk of shame. Warni by Uncensored CMO
54 min listen
Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite: Today I'm joined by Dr Grace Kite from Magic Numbers to explain the wonderful world of Econometrics. Now before you switch channels bear with me on this one. Data is simply a reflection of people’s individual behaviour and economics is just the science of by Uncensored CMO
61 min listen
Why we must focus on what matters - Mark Borkowski: Mark Borkowski is a legend in the PR industry, running his agency Borkowski. I speak with him about why his business is booming, how the transition to remote work has been for them and why Boris Johnson's message and tone has been poor. by Uncensored CMO
48 min listen
How to run an ad agency - Ian Millner: I catch up with Ian Millner global CEO and co-founder of Advertising agency iris to discover what it’s like running an Ad agency. Ian shares his views on what makes a great agency, why clients get the agency they deserve and his views on hot topics like p by Uncensored CMO
66 min listen
Uncensored CMO launches on 16th December: Uncensored CMO launches on the 16th December, with six world-class episodes with some of the best in the industry. To find out what marketers really think, subscribe to the podcast. by Uncensored CMO
3 min listen
Go Luck Yourself - Andy Nairn, Lucky Generals: We have all said it haven’t we? They just got lucky. But how much of our success in business is down to luck vs what we do with our luck, or lack of it. In a brilliant new book called Go Luck Yourself, Andy Nairn, co-founder of Lucky Generals, argues that by Uncensored CMO
80 min listen
Why Does The Pedlar Sing? - Paul Feldwick: In this extended edition of Uncensored CMO, I'm joined by the author of "Why Does The Pedlar Sing?", Paul Feldwick. Paul has combined his own experience of strategy & planning with BMP gained over 30 years with a look at the history of Advertising to by Uncensored CMO
104 min listen
The power of ideas that don't make sense - Rory Sutherland, Ogilvy: Just prior to the initial lockdown I caught up with Rory Sutherland to discuss the launch of his wonderful new book Alchemy. In this episode we cover why economics doesn’t explain why people buy the things they do, ergodicity - the word everyone marketer by Uncensored CMO
61 min listen
How I made BrewDog famous - Alex Myers: I catch up with Alex Myers, founder of Manifest, to find out how they helped create one of the most famous Beer brands on the planet without any conventional advertising. Alex discusses how he created the agency, how BrewDog became famous, what happens wh by Uncensored CMO
55 min listen
The fast and the fearless - Nils Leonard, Uncommon: I caught up with the inspirational Nils Leonard from Uncommon Creative Studios and we covered all the topics you would expect from setting up a new agency to winning Campaigns ‘Agency of the Year’ Award. But that isn’t what makes this a must listen episod by Uncensored CMO
72 min listen
Why there has never been a better time to advertise - Kate Waters, ITV: Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks u by Uncensored CMO
25 min listen
Tony’s Chocolonely: creating a slave free chocolate brand - Ben Greensmith: A conversation with Lord Chocolonely III (GM UK & Ireland), Ben Greensmith on the story of the challenger brand Tony's Chocolonely. by Uncensored CMO
69 min listen
An uncommon approach to the crisis - Lucy Jameson: Lucy Jameson is the founder of Uncommon, a creative studio building brands that people in the real world actually wish existed. I speak with Lucy about the Brewdog hand sanitiser campaign, coming up with the idea for ITV's 'Clap From Our Carers' ad, her t by Uncensored CMO
21 min listen
Why we should all give a s**t about B2B - Jon Lombardo and Peter Weinberg, LinkedIn B2B Institute: I speak with the Les and Peter of B2B, the dynamic duo Jon Lombardo and Peter Weinberg from the LinkedIn B2B Institute, talking about how to make B2B more interesting. by Uncensored CMO
52 min listen
Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi: In this episode I am joined by Damian Symons, the CEO of Clear M&C Saatchi. He shares some fascinating insight gained from a brand new report revealing how CMOs have responded over this past year. You may be surprised by just how much the perception o by Uncensored CMO
38 min listen
The Long and the Short of It - Peter Field: In this episode I speak with the "Godfather of Effectiveness", Peter Field. Peter is the co-author of The Long and the Short of It (with Les Binet), which tackles the tensions between short-term and long-term advertising. We speak to why brands are still by Uncensored CMO
63 min listen
How to be more creative - Kev Chesters by Uncensored CMO
77 min listen
Creative effectiveness in a crisis - Orlando Wood by Uncensored CMO
32 min listen
Improving your mental game - Dolvett Quince: I have something of a bonus episode for you on the Uncensored CMO. Why do I say bonus? Well I have departed from my usual Marketing & Advertising topics to meet someone who has become a very successful Fitness trainer helping Hollywood celebrities get by Uncensored CMO
49 min listen
New series: marketing in crisis: After getting halfway through recording series 2, we got hit with the Coronavirus and it didn't feel quite right releasing the episodes as they were. So instead, I'm going to be talking to experts in their field about marketing in a crisis. by Uncensored CMO
2 min listen
Why it’s time for a new brief - Alex Myers: I catch up with the founder of Manifest, Alex Myers, to talk about the impact of Coronavirus on the PR world and some of the best approaches we've seen by brands. We also talk about now is the best possible time to write your brief. by Uncensored CMO
30 min listen

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Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas by Uncensored CMO
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Discover this podcast and so much more

Les & Sarah’s big review of the year

Les & Sarah’s big review of the year

Description

Titles in the series (100)

More Episodes from Uncensored CMO