Josh Feldman serves as Executive Vice President, Head of Marketing and Advertising Creative for NBCUniversal. Feldman oversees all marketing and creative throughout the sales organization including all of the Integrated Marketing teams for the following networks: NBC, Bravo, E!, CNBC, MSNBC, NBC Sports, Golf Channel, Telemundo, USA, Syfy, Universal Kids, Oxygen and Fandango. Feldman also oversees the Creative Partnerships team at NBCU which includes a full service creative, production and talent agency; as well as the Branded Content Studios. Feldman has also led the expansion of NBCUniversal’s content commerce business with the launch of ShoppableTV and Shop With Golf.Timestamps00:00 - Intro00:35 - Josh’s Career Story02:50 - How does being creative help with sales04:17 - B2B strategies that make NBCU successful07:58 - Why Cannes is important to NBCU09:41 - NBCU’s iconic programming11:05 - The secret to building strong client relationships14:21 - Funnel marketing and the importance of end of funnel16:34 - The popularity of Bravo17:46 - BravoCon21:00 - The best brand activations at BravoCon22:51 - How brands can work with talent24:49 - Being a media partner for the Olympics27:59 - Josh’s advice on creativity and landing your message31:39 - Helping smaller brands