36 min listen
Lessons from a marketer of iconic brands including Nutella, Butterfinger, and Dove
FromThe Next CMO
ratings:
Length:
30 minutes
Released:
Nov 15, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Mark Wakefield the SVP of Marketing at Ferrero. Mark is a strong leader in the B2C marketing space and has played an instrumental role in doubling the Ferrero brands. At Unilever, Mark was also a main driver in launching the Dove “Real Beauty” campaign. In this podcast we discuss the fundamentals necessary to create an enduring marketing campaign, how every season has marketing insights that b2b and b2c marketers can leverage, and the importance of connecting to your consumer. Mark Wakefield - https://www.linkedin.com/in/mark-wakefield-82760520/ Ferrero - https://www.ferrero.com Butterfinger Investigators - https://www.butterfinger.com/bfi Mark wanted to make sure you recognized his great PR agency who introduced him to The Next CMO podcast: https://golin.com/ Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Nov 15, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO