36 min listen
Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo
FromThe Next CMO
Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo
FromThe Next CMO
ratings:
Length:
37 minutes
Released:
Dec 8, 2020
Format:
Podcast episode
Description
Nitzan Shaer is a serial entrepreneur and deep expert in digital optimization. He took his experience optimizing digital from leading companies like Skype and built a new approach to testing and optimization at Wevo, which allows you to test before you go live. Learn more about Wevo here: https://www.wevoconversion.com/Learn more about Nitzan here: https://www.linkedin.com/in/nshaer/And don't forget to check out Plannuh, the smartest way to build, manage and optimize your marketing: https://www.plannuh.com/
Released:
Dec 8, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO