34 min listen
Marketing to a very targeted market with Mark Donnigan, VP of Marketing at Beamr
FromThe Next CMO
ratings:
Length:
25 minutes
Released:
Mar 26, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Mark Donnigan the Vice President of Marketing at Beamr. Mark is co-host of The Video Insiders podcast, where he shares up to date insights on the state of streaming technology and the business of video. Mark's journey into marketing leadership was a left turn from sales management and business development. But in today's “winner takes all” market reality we cover the importance of remote working, video marketing, category design and how essential the relationship between the CEO, CMO, and head of sales is for a business to thrive.
Beamr- https://beamr.com
The Video Insiders podcast- https://thevideoinsiders.com
Mark Donnigan LinkedIn profile- https://www.linkedin.com/in/markdonnigan/
For more info about Plannuh, check out our website
Beamr- https://beamr.com
The Video Insiders podcast- https://thevideoinsiders.com
Mark Donnigan LinkedIn profile- https://www.linkedin.com/in/markdonnigan/
For more info about Plannuh, check out our website
Released:
Mar 26, 2020
Format:
Podcast episode
Titles in the series (100)
Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO