41 min listen
Marketing Applications of B2B Intent Data with Marc Johnson, CMO of Bombora
FromThe Next CMO
ratings:
Length:
40 minutes
Released:
Jun 8, 2021
Format:
Podcast episode
Description
Bombora is the leading provider of B2B intent data and Marc Johnson has spent decades building and scaling data businesses that service marketers and agencies. We couldn't think of a better person to cover this incredibly important topic of intent data in marketing.During our conversation, we talk about several of the key applications of intent data, including sales targeting and prioritization, research (including understanding your ideal customer profile), customer churn prediction, and much more.Some helpful links from the show:More about Bombora: https://bombora.com/Bombora and MediaPost data: https://bombora.com/intent-data-topic-trends-mediapost/ More about Marc Johnson: https://www.linkedin.com/in/marcpauljohnson/ More about Plannuh: https://www.plannuh.com/
Released:
Jun 8, 2021
Format:
Podcast episode
Titles in the series (100)
The Next CMO Meetup with Brian Kardon, CMO of Fuze: This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future. Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze. An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy. You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO Many thanks to Drift for their support by The Next CMO