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Getting Physical with your Marketing with Glenn Bottomly, CMO of  Taylor Corporation

Getting Physical with your Marketing with Glenn Bottomly, CMO of Taylor Corporation

FromThe Next CMO


Getting Physical with your Marketing with Glenn Bottomly, CMO of Taylor Corporation

FromThe Next CMO

ratings:
Length:
38 minutes
Released:
Sep 14, 2023
Format:
Podcast episode

Description

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operationsLearn more about Glenn BottomlyLearn more about Taylor CorporationFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Sep 14, 2023
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.