36 min listen
ABM and Prospecting with Michael Phelan of Go To Market Pros
FromThe Next CMO
ratings:
Length:
39 minutes
Released:
Jul 21, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan.
Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/
Go to Market Pros - https://www.gotomarketpros.com
Magnet Marketing - https://www.gotomarketpros.com/offering
For more info about Plannuh, check out our website
Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/
Go to Market Pros - https://www.gotomarketpros.com
Magnet Marketing - https://www.gotomarketpros.com/offering
For more info about Plannuh, check out our website
Released:
Jul 21, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO