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ABM and Prospecting with Michael Phelan of Go To Market Pros

ABM and Prospecting with Michael Phelan of Go To Market Pros

FromThe Next CMO


ABM and Prospecting with Michael Phelan of Go To Market Pros

FromThe Next CMO

ratings:
Length:
39 minutes
Released:
Jul 21, 2020
Format:
Podcast episode

Description

TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan.
Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/
Go to Market Pros - https://www.gotomarketpros.com
Magnet Marketing - https://www.gotomarketpros.com/offering
For more info about Plannuh, check out our website
Released:
Jul 21, 2020
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.