36 min listen
Creating compelling, post-purchase customer experiences with Ken Rapp, CEO of Blustream
FromThe Next CMO
Creating compelling, post-purchase customer experiences with Ken Rapp, CEO of Blustream
FromThe Next CMO
ratings:
Length:
35 minutes
Released:
Feb 23, 2021
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Ken Rapp the founder and CEO of Blustream as our guest. Ken is a dynamic entrepreneur leader. His expertise includes launching products, building scalable business models, and creating culture that enables employees to thrive. In this podcast we discuss the importance of post-sale engagement and the repercussions of not communicating with your customers, who in an organization should own this process, and how much time a company should spend on acquiring new customers vs. maintaining and expanding the existing ones. Ken Rapp - https://www.linkedin.com/in/ken-rapp-b922766/Bluestream - http://blustream.io Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Feb 23, 2021
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO