36 min listen
Marketing operations with CabinetM CEO, Anita Brearton
FromThe Next CMO
ratings:
Length:
28 minutes
Released:
Feb 28, 2019
Format:
Podcast episode
Description
Your hosts, Peter Mahoney and Dan Faulkner from Plannuh, discuss the latest strategies and technologies designed for the next generation CMOs.
This episode features a discussion with CabinetM CEO, Anita Brearton about the future of marketing operations, and the issues related to managing the ever-increasing number of platforms in the typical marketing stack.
This episode features a discussion with CabinetM CEO, Anita Brearton about the future of marketing operations, and the issues related to managing the ever-increasing number of platforms in the typical marketing stack.
Released:
Feb 28, 2019
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO