36 min listen
WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media
FromThe WARC Podcast
ratings:
Length:
35 minutes
Released:
Oct 11, 2023
Format:
Podcast episode
Description
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’.
Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
Finally, Pavan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
Finally, Pavan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Oct 11, 2023
Format:
Podcast episode
Titles in the series (100)
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