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    3 in 15: Performance marketing

    3 in 15: Performance marketing

    FromThe WARC Podcast

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    3 in 15: Performance marketing

    FromThe WARC Podcast

    ratings:
    Length:
    17 minutes
    Released:
    Apr 18, 2024
    Format:
    Podcast episode

    Description

    WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
    Released:
    Apr 18, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.