Are Chinese brands on to something on the global stage?

FromThe WARC Podcast

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Are Chinese brands on to something on the global stage?

FromThe WARC Podcast

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Length:

32 minutes

Released:

Feb 22, 2024

Format:

Podcast episode

Description

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Released:

Feb 22, 2024

Format:

Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Are Chinese brands on to something on the global stage?

Are Chinese brands on to something on the global stage?

Description

Titles in the series (100)

More Episodes from The WARC Podcast

Related podcast episodes