19 min listen
Should we burn the marketing funnel?
FromThe WARC Podcast
ratings:
Length:
28 minutes
Released:
Mar 7, 2024
Format:
Podcast episode
Description
WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies. These companies are under tremendous pressure to show growth as soon as possible, but does leaning on performance tactics mean that they're in danger of sacrificing the opportunity to establish their brand identity? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Mar 7, 2024
Format:
Podcast episode
Titles in the series (100)
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