WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales.
Join Sam and Max in London on 21st March 2024 for an all-day workshop 'How Brands Grow & Compete: Marketing Myth Busting With Science’. This workshop will unpack the common issues that stop marketing teams from doing their best work with a key focus on making sure teams are properly aligned. The workshop is aimed at senior brand leaders and marketers. More details here.