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Why agency business models are hurting effectiveness

Why agency business models are hurting effectiveness

FromThe WARC Podcast


Why agency business models are hurting effectiveness

FromThe WARC Podcast

ratings:
Length:
37 minutes
Released:
Mar 19, 2024
Format:
Podcast episode

Description

In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. Discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work.
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Released:
Mar 19, 2024
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.