12 min listen
Scaling Mental Models, with Kyle Williams
FromB2B Growth
ratings:
Length:
29 minutes
Released:
Apr 28, 2022
Format:
Podcast episode
Description
In this episode, Benji talks to Kyle Williams, Founder of Brickstack.
As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.
As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.
Released:
Apr 28, 2022
Format:
Podcast episode
Titles in the series (100)
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