In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.See the STORD website, click here.