10 min listen
Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan
Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan
ratings:
Length:
31 minutes
Released:
Jan 26, 2021
Format:
Podcast episode
Description
For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:
How COVID has changed the buyer’s journey
Why adaptability matters more than ever
Why you should focus on solving problems and the beneficiary of your solution
This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:
How COVID has changed the buyer’s journey
Why adaptability matters more than ever
Why you should focus on solving problems and the beneficiary of your solution
This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jan 26, 2021
Format:
Podcast episode
Titles in the series (100)
WTH is the The B2B Revenue Executive Experience?: There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun. by The B2B Revenue Executive Experience