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Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

FromThe B2B Revenue Executive Experience


Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

FromThe B2B Revenue Executive Experience

ratings:
Length:
31 minutes
Released:
Jan 26, 2021
Format:
Podcast episode

Description

For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:

How COVID has changed the buyer’s journey
Why adaptability matters more than ever
Why you should focus on solving problems and the beneficiary of your solution

This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jan 26, 2021
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.