48 min listen
954: How To Focus Ad-Spending in a COVID-19 World
954: How To Focus Ad-Spending in a COVID-19 World
ratings:
Length:
28 minutes
Released:
Sep 29, 2021
Format:
Podcast episode
Description
It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to focus ad-spending can be the differentiator for the future of your company We speak with Jillian Ryan, Senior Director, Content Strategy at Brightcove - formerly Principal Analyst at E-Marketer, about best practices for ad-spending in a COVID-19 world. Jillian covers:The pandemic’s impact on the B2B sectorExclusive E-Marketer estimates for B2B spendingIndustry estimates in regards to their advertisingBest practices to target your audience This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Sep 29, 2021
Format:
Podcast episode
Titles in the series (100)
723. In an Era of Infinite Competition, Experience Is Everything: <p><span style="font-weight: 400;">Companies have been saying they are focused on customer experience for years.</span></p> <p><span style="font-weight: 400;">For most… it hasn’t exactly been true.</span></p> <p><span style="font-weight: 400;">But thes... by Move: The Go To Market Podcast