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Prosperity Through Purpose | Panera Bread

Prosperity Through Purpose | Panera Bread

FromThe CMO Podcast


Prosperity Through Purpose | Panera Bread

FromThe CMO Podcast

ratings:
Length:
22 minutes
Released:
Nov 2, 2020
Format:
Podcast episode

Description

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera and their new subscription coffee program, and how Panera has been growing since the COVID-19 outbreak. Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of The Bera Group. The Bera Group created the first predictive brand tech that measures exactly what impacts profitability and brand awareness. Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
Released:
Nov 2, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.