55 min listen
Prosperity Through Purpose | EVOL
FromThe CMO Podcast
ratings:
Length:
34 minutes
Released:
Oct 5, 2020
Format:
Podcast episode
Description
In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category?We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making strides in their category through purpose is Ryan Barker the CEO of the BERA Group, and Suzanne Tosolini a growth advisor for The Jim Stengel Company. Full disclosure, the Jim Stengel company is an investor and partner in The Bera Group a brand building firm that created the first predictive brandtech that measures exactly what impacts profitability and brand awareness.
Released:
Oct 5, 2020
Format:
Podcast episode
Titles in the series (100)
Roel De Vries | An Industry Without Competition Will Die by The CMO Podcast