45 min listen
Selena Kalvaria (Away) | The Difference Between Marketing and Brand
FromThe CMO Podcast
ratings:
Length:
50 minutes
Released:
Dec 4, 2019
Format:
Podcast episode
Description
When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo. In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.
Released:
Dec 4, 2019
Format:
Podcast episode
Titles in the series (100)
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