On today’s episode I am speaking with the founder of Kosas Cosmetics, Scheena Zadeh-Daly. From launching just lip sticks to now selling an entire product line in major retail stores such as Sephora, Nordstrom, & more – Scheena talks about the beginning stages of Kosas, the motive behind the brand, and her definition of clean beauty. We discuss the importance of creating brand association, taking consumer feedback as constructive criticism, the best parts about being a first-time-founder, and much more. This episode offers exceptional advice from an expert in the field and how she grew her brand to be a household name, not only in the beauty industry, but as a clean brand too. Enjoy!To connect with Scheena on Instagram, click HERE.To connect with Kosas on Tiktok, click HERE.To shop Kosas, click HERE. To connect with Siff on Tiktok, click HERE.To connect with Siff on Instagram, click HERE.To learn more about Arrae, click HERE.  This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Shop all my favorites at loveamika.com/[DREAMBIGGER] and get 20% off your first order**20% off discount automatically applied at checkout if you use my link, cannot be combined with other offers, expires on 11/1/23Use code DREAMBIGGER at checkout for free shipping at www.vionicshoes.com. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.